Evaluation of the Impact of the Agricultural Television Program

Elhamoly, Adel Ibrahim; Ali, Manal; Mohamed, Mahmoud

doi:10.21608/jsas.2019.10296.1134

Evaluation of the Impact of the Agricultural Television Program "Halaket Wasl" Presented to the Rural People at Kafr El–Sheikh Governorate

Document Type : Original Article

Authors

¹ Agricultural Economic Dept., Agr. Ext.. Kafrelsheikh Uni.

² جامعة کفر الشيخ - کلية الزراعة- قسم الإقتصاد الزراعي - شعبة الإرشاد الزراعي

³ قسم الاقتصاد الزراعي- کلية الزراعة- جامعة کفرالشيخ

10.21608/jsas.2019.10296.1134

Abstract

This research was mainly aimed at evaluating the impact of the agricultural television program (Halaket Wasl) transmitted through the of space agricultural Egypt channel provided to rural people at Kafr El-Sheikh during the period from 30/3/2017 until 30/6/2017.The research was conducted in Kafr El-Sheikh governorate. It selected two Beiala and Elhamoul districts. The Ibshan, Kom El-Hajna, Al-Zaafran and Al-Kafr Al-Sharqi villages were selected from these two districts. The first sample size of farmers was 210 respondents watching sessions program of the "Halaket Wasl". The second sample who non- watching were second sample about 170 respondents. The main findings of the research were as follows: There were significant differences between the two research samples based on the value of T (test) of about 84.45, which is a significant value at the probability level 0.01, indicating that there is a clear effect to watch the agricultural television program "link" to the degree of knowledge of the sample Viewers. About 86% of the low and medium categories were identified as to the adequacy of information on the content of the topics posted via a link program.

Keywords