THE DIMENSIONS OF SERVICE QUALITY CULTURE INRURAL HEALTH UNITS IN QOTOR DISTRICT, AL GHARBIA GOVERNORATE: A FIELD STUDY

This study aims to investigate the dimensions of service qualityculture in rural health units in Qotor district, Al Gharbia Governorate, thedegree of availability of service quality culture, and to identify the mostprominent practices of the culture of quality service in these units, as well asdetermine the effect of each of the gender, age, job title, and years of career
experience variables on workers’ perceptions. Survey research method wasemployed in this study, and data was collected using a questionnaire. Basedon random sampling, 108 workers were chosen from 17 rural health unitslocated in Qotor district. To analyze the data descriptive statistics, one sampleT-test, and ANOVA were also conducted.The results show the culture ofquality service is the concept of multi-dimensional consists of eightdimensions. The results showed that the degree of availability of qualityservice culture in the rural health units were intermediate level. It also showed
that there were no statistically significant differences in the degree ofavailability of service quality culture among workers at significantly lower levelof (0.05) depending on the variables gender, age, job title, and years of careerexperience. Based on these results, several recommendations could besuggested.