The research aimed to identify the most important marketing pathways for citrus crops produced in Sharkia governorate, by studying the most important marketing channels and the dealers in each of them in the local market. The research showed that the most important problems facing merchants in marketing citrus fruits are low product quality, high purchase price, low selling price, high wages of trained workers, high transportation costs, and high waste Up to 20%, the product is difficult to sell (market stagnation), respectively, and they represent about 1%, 4.1%, 3.2%, 7% of the total. The research showed a decrease in the marketing efficiency of orange crops, as it reached 57.7% in the case of sale by the kale system in the new Salhia area, while the marketing efficiency of citrus in Abu Hammad Center reached 53%. As for the practical efficiency, the citrus fruits in the New Salhia area reached 42.24%, as for Al-Mawaleh in Abu Hammad area, the practical efficiency reached 46.8%, and finally the price efficiency of citrus fruits in the New Salhia area reached 43.34%.
Elkhashab, H., & ATIA, N. (2020). Study of The Administrative Pathways of Citrus Fruits in Sharkia Governorate. Journal of Sustainable Agricultural Sciences, 46(4), 341-352. doi: 10.21608/jsas.2020.50527.1250
MLA
Hazem Elkhashab; N.E. ATIA. "Study of The Administrative Pathways of Citrus Fruits in Sharkia Governorate". Journal of Sustainable Agricultural Sciences, 46, 4, 2020, 341-352. doi: 10.21608/jsas.2020.50527.1250
HARVARD
Elkhashab, H., ATIA, N. (2020). 'Study of The Administrative Pathways of Citrus Fruits in Sharkia Governorate', Journal of Sustainable Agricultural Sciences, 46(4), pp. 341-352. doi: 10.21608/jsas.2020.50527.1250
VANCOUVER
Elkhashab, H., ATIA, N. Study of The Administrative Pathways of Citrus Fruits in Sharkia Governorate. Journal of Sustainable Agricultural Sciences, 2020; 46(4): 341-352. doi: 10.21608/jsas.2020.50527.1250
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