The economics of marketing some horticultural crops in new lands

عبدالکريم, ماهر محمود; Hamed, Khairy; الدناصورى, فوزى

doi:10.21608/jsas.2021.102885.1317

The economics of marketing some horticultural crops in new lands

Document Type : Original Article

Authors

¹ الکلية

² أستاذ بالمرکز القومى للبحوث

³ کلية الزراعة جامعة کفرالشيخ

10.21608/jsas.2021.102885.1317

Abstract

The Nubariya area is considered one of the most important areas of horizontal agricultural expansion, but it is characterized by severe shortcomings, lack of basic marketing information, poor efficiency of the marketing system used in those areas, and some farmers performing marketing operations randomly and vaguely. Therefore, the marketing process is considered one of the most important problems facing all social groups that produce horticultural crops in the Nubaria region, especially in Al-Bustan region. Therefore, the research aims to try to identify the prevailing marketing systems in the launch monitoring, as well as to identify the economic and marketing efficiency of the types of holders who produce horticultural crops in the region, the structure of marketing costs and the net return of the product and intermediaries from marketing those crops, in addition to studying the marketing problems faced by farmers in that area and the solutions proposed to solve it. The results showed that the net return of the wholesaler and retailer exceeds the net product return of the orange and tangerine crops, despite the product bearing the costs of production and work throughout the year, in addition to the low ratio of the farm price to the consumer price in all studied crops, estimated at 28.50%, 38.1% ,28.9% for apple, orange and tangerine crops, which indicates the exploitation of horticultural producers by traders. The estimates also indicated the low marketing efficiency of the study crops, estimated at 57.92%, 65.3%, and 63.43% for the study’s crops.

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