ANALYZE THE CONTENT OF SOME AGRICULTURAL PROGRAMS BROADCASTED THROUGH AGRICULTURAL EGYPT (MISR) CHANNEL IN THE PERIOD FROM 03/30/2015 UNTIL 06/30/2015

Document Type : Original Article

Abstract

The research aimed mainly to analyze the content of some agricultural programs broadcasted through agricultural Egypt (Misr) channel in the period from 03/30/2015 until 06/30/2015 by achieving the following objectives: To identify the content of the subject mentioned in the: studied programs, To determine the forms of introducing agricultural information, as well as the source of communication material for this information ,in addition to identifying farmers' watching to the agricultural Egypt (Misr) channel, and watching the: respondents farmers to the: studied programs, As well as identifying of the opinions of the respondents farmers in some technical aspects related to the studied programs, And finally, identify the reasons for not watching to the agricultural Egypt (Misr) channel from the viewpoint of the
respondents farmers. It was analyzing the content of some agricultural programs broadcasted through agricultural Egypt (Misr) channel in the period from 03/30/2015 until 06/30/2015; these programs are livestock wealth, the agenda of
extensionists, and contact's link. To achieve the content analysis, system the field study was conducted to
identify some technical aspects related to those programs from the viewpoint of the farmers' respondents, It was selected the village of Mehlet Dieyae in Desouk district in Kafrelsheikh governorate, it was the total number of the farmers who have tenures 2414 farmers, according to Kerijce and Morgan Funcation the sample was 354 respondents where were excluded 21