THE IMPACT OF SOCIAL NETWORKING SITES ON SOME RURAL SOCIAL VALUES OF RURAL YOUTH (CASE STUDY IN THE VILLAGE OF MENIA SHIBIN ALGUENATR- QALIUBIYA)

Document Type : Original Article

Abstract

The study aimed at identifying the benefits, advantages, disadvantages ,and social impact of social network sites ,2) measuring the degree ofconsistency of some rural values among rural youth, as well as estimatingthe decomposition ratio of some rural values among rural youth who holdingrural values and who are not, identifying the correlates and determinants ofpersonal, Social, and communicational variables on the degree of valueconsistency. To achieve those goals, the study used descriptive andquantitative approaches by using survey schedule on a sample of 170 of rural
youth (18-40 yrs.)The results displayed the forms of social network on the Internet, theirbenefit, advantages, and disadvantages. The results of the study haveshowed also measurement building procedures for 13 rural value, and
constructing the total scores of the dependent composite index, identifying thegaps of values through decomposing the influence of these sites on thevalues.The main results have showed that, the most important independentvariables affecting the degree of rural values are the number of hours of dailyuse of the internet, the number of years of participation by and profession, andfinally the number of networking sites online that shared by the respondent.
They all together explain about 87% of the variation in the degree of thevalues. The study concludes a general discussion of its results andrecommended some implications for the policy- makers.

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